The OrinlabÍ Records Blog
Industry news, release tips, marketing guides, and success stories for independent artists worldwide.
Afrobeats is the most-streamed genre of the last five years. So why are most African artists still earning less per stream than their Western counterparts? The answer is not talent. It is the system.
Three of the biggest names in African music had one thing in common: they refused to water down their sound for international audiences. That decision did not cost them. It made them.
Playlist placement can change an artist's career overnight. Here is exactly how Spotify's editorial pitching system works, what curators look for, and how to give your release the best possible chance.
Everything you need to know about music distribution — from choosing the right platforms to submitting your first release and collecting your royalties worldwide.
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